EXECUTIVE COMMITTEE
Strategic growth director
Joseph Ralph Fraia
Joseph Ralph Fraia
Aisha Suramayeva is a passionate makeup artist with a dynamic career that has flourished since 2021, when she graduated from makeup school in Kazakhstan. What began as a hobby while studying at university soon evolved into a full-time profession, as Aisha discovered her deep love for the art of makeup. After working in beauty salons, she transitioned into freelance work, honing her skills and gaining invaluable experience, participating as a makeup artist for filming music clips, advertisings for local popular singers, companies and concerts.
Her journey took a major leap forward when she moved to New York, where she joined the International Beauty & Fashion Association in January 2025, further solidifying her expertise. Aisha's passion for makeup and fashion grew exponentially. Her talents caught the attention of industry leaders, leading her to assist at a high-profile Fashion Show in the Hamptons. By September 2024, Aisha was leading the beauty team at Fashion Shows in NYC and Florida as Lead Makeup Artist, working with renowned designers like Diana Mahrach and Malan Breton, Giannina Azar, Douglas Tapia, etc. Beauty Coordinator and Key MUA at Miss Teen Universe Pink Gala, Judge at prestigious international championships.
Her journey took a major leap forward when she moved to New York, where she joined the International Beauty & Fashion Association in January 2025, further solidifying her expertise. Aisha's passion for makeup and fashion grew exponentially. Her talents caught the attention of industry leaders, leading her to assist at a high-profile Fashion Show in the Hamptons. By September 2024, Aisha was leading the beauty team at Fashion Shows in NYC and Florida as Lead Makeup Artist, working with renowned designers like Diana Mahrach and Malan Breton, Giannina Azar, Douglas Tapia, etc. Beauty Coordinator and Key MUA at Miss Teen Universe Pink Gala, Judge at prestigious international championships.
VICE-PRESIDENT & CO-FOUNDER
AISHA SURAMAYEVA
AISHA SURAMAYEVA
Arailym Kaldarbek: Intern Architect, Makeup Artist, Consultant, and Creative Visionary. Arailym Kaldarbek is a multi-talented professional whose career spans architecture, beauty, fashion, and real estate. Originally from Kazakhstan, her global perspective fuels her passion for design and transformation. An Intern Architect by training, she applies her deep understanding of spatial dynamics to everything she does, from zoning consulting to curating luxury vacations.
Based in NYC, Arailym is a sought-after consultant in both residential and commercial projects. As an award-winning makeup artist, she blends architectural principles with beauty, redefining makeup as a spatial art form that empowers individuality. Her experience at New York and Hamptons Fashion Weeks has fueled her drive to innovate within the beauty space.
Arailym is also a dedicated philanthropist, focused on giving back, especially to initiatives that support women and sustainable design. She envisions a future where her diverse expertise converges to create extraordinary, impactful experiences. A true creative nomad, Arailym’s work challenges the limits of design, from spaces to faces, inspiring others to push their own boundaries.
Based in NYC, Arailym is a sought-after consultant in both residential and commercial projects. As an award-winning makeup artist, she blends architectural principles with beauty, redefining makeup as a spatial art form that empowers individuality. Her experience at New York and Hamptons Fashion Weeks has fueled her drive to innovate within the beauty space.
Arailym is also a dedicated philanthropist, focused on giving back, especially to initiatives that support women and sustainable design. She envisions a future where her diverse expertise converges to create extraordinary, impactful experiences. A true creative nomad, Arailym’s work challenges the limits of design, from spaces to faces, inspiring others to push their own boundaries.
PR - Manager
Joseph Ralph Fraia is an American entrepreneur specialized in project management, business development and media & marketing.
Born and raised in New York, he has a wide international experience having worked in Europe for over 10 years.
In addition to consulting and mentoring other businesses, with his own company he focuses on hospitality, tourism, and marketing; in the latter field, he works mainly as creative director and content creator through photography and videography with his agency JRF Studio.
Especially as a photographer, he boasts multiple publications and presence in domestic and
international magazines, appearances in VIP events, and has a residency as a senior
contributor with Live in magazine.
In this last capacity is where he reveals his passion for fashion, design and the beauty industry, and it has played a major role in his enthusiasm to join the International Beauty and Fashion Association in quality of Strategic Growth Director.
On a more personal note is also a Resident American Artist at the prestigious Salmagundi Art Club of New York City, where he regularly displays and sells his works in juried exhibitions, and he is the author of the book “Life is a Treasure Hunt.”
Born and raised in New York, he has a wide international experience having worked in Europe for over 10 years.
In addition to consulting and mentoring other businesses, with his own company he focuses on hospitality, tourism, and marketing; in the latter field, he works mainly as creative director and content creator through photography and videography with his agency JRF Studio.
Especially as a photographer, he boasts multiple publications and presence in domestic and
international magazines, appearances in VIP events, and has a residency as a senior
contributor with Live in magazine.
In this last capacity is where he reveals his passion for fashion, design and the beauty industry, and it has played a major role in his enthusiasm to join the International Beauty and Fashion Association in quality of Strategic Growth Director.
On a more personal note is also a Resident American Artist at the prestigious Salmagundi Art Club of New York City, where he regularly displays and sells his works in juried exhibitions, and he is the author of the book “Life is a Treasure Hunt.”
Adel Tyulebayeva is a PR specialist and volunteer project coordinator with experience in communications, media, and the creative industries. She has worked in corporate PR and led independent initiatives focused on promoting women’s leadership and driving social impact. At IBFA, Adel develops PR strategies, creates engaging content, and manages media outreach. Her mission is to inspire young talents and support their growth in the beauty and fashion industry through the power of communication.
TEAM
President & Co-founder
Arailym Kaldarbek
Arailym Kaldarbek
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